If you run any type of business (especially in the creative industry), you NEED a Pinterest business account, absolutely no exceptions.
Pinterest is a HUGE visual search engine used by millions of people every day. And since it’s absolutely FREE — it’s a no-brainer.
The business account option lets you advertise your business, have a link to your shop or website in your profile, and provides you with valuable analytics so you can more effectively use Pinterest to your benefit.
How Pinterest Works
When you save a pin, it becomes a link back to the original source — your website, shop, blog, etc. This generates tons of traffic to your site, which means more sales.
You can also share your pins directly to your Facebook page, and set up for people to share them back. All this cross-posting helps boost engagement, traffic and sales. I’m all about automation — you know, doing less to save time/money. You can even set up to automatically post to Instagram and vice versa — but that’s another platform for another day.
How to Set Up a Pinterest Business Account
These are all the tasks involved with properly setting up a Pinterest business account to benefit your business:
- First, strategize which niche and keywords best fit your business so we optimize for the right search criteria.
- Now we create the account (or convert an existing personal account)
- Add additional business info to your profile
- Write a bio that’s optimized to promote your business
- Include a link to your website, shop, blog, etc.
- Confirm your website, if applicable
- Next we create some boards (start with 10) that are relevant to your niche/product
- Write board descriptions and titles that are optimized for your niche
- We also create a board to house all of your own business pins
- Custom board covers are an option to keep your account looking consistent. These are easily created in Canva (a free program)
- Now Pin! Go find at least 10-20 pins that are relevant to the subjects of the boards you created above.
- Create your own pins for your own content/products and pin to the board for your business.
- Go look for some large pinners in your niche and follow them.
- Look for some group boards to join in your niche so you have more places to pin your products/content.
Now that your Pinterest business account is set and running, let’s talk about what to do moving forward to make sure your pins, website, products are being seen as much as possible.
You will want to pin consistently. This means every day. Don’t worry, I’m not talking about pinning 100s of pins a day — been there done that, not necessary.
Pin a few pins a day — either your own or other relevant content. Try to pin during peak hours, which in the US are weekends and evenings. If you don’t want to feel pressured to be on Pinterest all the time manually pinning, you can automate this as discussed above.
Here are some automated methods to try:
- Automatically pin on a pre-determined schedule (using something like Tailwind)
- Pin your Facebook page posts or Instagram posts directly to Pinterest
- Share new blog posts to Pinterest
- Frankly, too many to mention. By the way, a lot of these work in reverse as well. (Create a Facebook post automatically from a Pin).
WHAT ABOUT THOSE PINTEREST ANALYTICS
Now that you have a business account and can see which of your pins and boards are the most popular based on how many times they are shared, clicked, etc. what do you do which all this wonderful knowledge?
The whole point to having popular stuff on Pinterest is so that it gets shared more, which drives more people to your content, which drives more people to your website/products, which hopefully results in you making more moolah!
Pinterest has an algorithm just like all the other social platforms and you have to play its game to benefit. That’s why you want to do the consistent pinning at optimum times and such.
So look at your analytics and see what seems to be popular and either duplicate it (we don’t call it copying, it’s called “modeling”) so you can gain some traction from a popular item/category etc.
If you do seasonal stuff, products, content, you’ll want to start pinning about 2 months before that season or event. There are resources out on the interwebs that show you what is popular on Pinterest, when it starts/runs/ends.
HOW I CAN HELP YOU
I’ll admit that setting up a Pinterest account is not rocket science. It’s a little techy, and a little time consuming if you are hunting and pecking around for answers, how to-s, etc. If you don’t want to take the time to figure all this out — that’s where I come in.
I can quickly get your business account up and running and optimized since I’ve done a “few” of these before. I know all the pieces that need to be checked off, and can spot holes in your profile and optimization quickly.
If you’d like to see about working with me — please message me on Facebook so we can discuss how many of these tasks you need and what type of service you could use.
I personally like using a real person versus a huge service — more personal attention to detail and more invested in your business doing well.
I hope to hear from you soon!
If you’d like some stats/info on Pinterest in general, this is a good article: https://business.pinterest.com/en/audience-demographics-user-stats